January 28th, 2008 by admin

Swiss watchmaking Company Corum joined efforts with Special Olympics, the international non-profit organization which helps people with intellectual disabilities. Together they organized a ‘call-to-action’ art exhibition in Singapore. The exhibition was called Road to Nowhere.

Visitors of the exhibition were invited to see moving sights of a world neglected by many of us and questions human beliefs and attitudes related to the subject.

For the modern world with its fast-growing slums the slogan ‘Able first, disabled LAST’ bears special importance. Today it is a norm that implies people with intellectual disabilities get a place last in line. People who find themselves neglected amongst the already disadvantaged suffer from the absence of basic health-care, nutrition, sanitation, and immunization.

Nowadays, we have one billion people living in slums – that is a third of the urban population. The percentage of those with intellectual disabilities living in slums is double in comparison to the estimated global average of 3 percent.

In the period from 1st to 31st December 2007, for every Corum Admiral’s Cup watch sold, the brand donated a part of the money to Special Olympics Singapore in an attempt to support the less fortunate.

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