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New Model: Chopard Classic Racing Chronograph Limited Edition

November 13th, 2009 by admin

For over two decades, Chopard has demonstrated an unfailing attachment to the world of classic cars in general, and to racing cars in particular. This passion is echoed in a range of classic yet sporty watch collections intended for elegant and sophisticated men with an extremely active lifestyle. Over the years, the 1000 Miglia, Jacky Ickx and Grand Prix de Monaco Historique watches have become the brand’s best-sellers. These timepieces are grouped within the Classic Racing collection representing the culmination of all the technical and aesthetic innovations inspired by the field of automobiles. A star model in this new collection, the Classic Racing is an ultra-powerful chronograph with an imposing 45 mm-diameter case.
In 1988, Chopard became official timekeeper for the “Corsa più bella del mondo”, the Mille Miglia. Over the 1000-mile (1600 km) distance running from Brescia to Rome and back, enthusiasts from around the world compete with one other at the wheel of collector’s cars. In 1996, Chopard took part as official sponsor in the Mil Millas Sport, a classic car rally that takes place each year in Argentina. In 2002, brand co-president Karl-Friedrich Scheufele, discovered the Grand Prix de Monaco Historique through his friend and former Formula 1 racing driver Jacky Ickx, and immediately Chopard became official timekeeper for this event. From time to time, Chopard also supports the famous Rallye des Pharaons, the British Classic Cars meeting in St Moritz, the Old Timer Rally in Gstaad, or this year’s Schloss Dyck Classic Days.
Over the last 20 years, Chopard has firmly established its credibility in the field of classic car racing. The full measure of sporting elegance and technical performances acquired throughout these two decades are now reflected in the Classic Racing. Its “motor”, a mechanical self-winding chronograph movement

Chopard Classic Racing Chronograph Limited Edition

For over two decades, Chopard has demonstrated an unfailing attachment to the world of classic cars in general, and to racing cars in particular. This passion is echoed in a range of classic yet sporty watch collections intended for elegant and sophisticated men with an extremely active lifestyle. Read the rest of this entry »

Chopard Expands Production Facilities

January 1st, 2009 by admin

The Chopard Group has planned to increase its manufacturing capacities and unite the brand’s vertically integrated production that comprises more than 40 different professions. Chopard has purchased new buildings and land in Geneva and Fleurier.
The Chopard watch and jewelery brand has greatly expanded in recent years. The growing demand suggested the group, owning two vertically integrated production sites in Switzerland and one in Germany, to enlarge its infrastructures in Geneva and Fleurier.
Since 1974, Chopard has established administrative headquarters and production workshops in Meyrin’s industrial zone, on the outskirts of Geneva.
In 2006 the company constructed a new hall for a 2,000 square-meter production area. In July 2007 Chopard acquired a 3,200 square-meter building erected on a 9,800 square-meter plot of land.
Today Chopard owns 24,000 square meters of floor space covering the total area of 64,000 square meters. As for production, the brand masters 40 professions in-house, characterized by a top level of verticalization and serving as the guarantee of the company’s independence.
The Chopard Manufacture in Fleurier located in the Swiss Jura Mountains was established 11 years ago. The substantial development of the site in Fleurier has lead to the construction of an additional building with 2,500 square meters of floor space.
The recent acquisitions will allow enlarging of the movement production areas of the family-owned business.
As for the personnel, the Chopard has also experienced considerable growth, having created over 100 new positions in Switzerland in 2007. By the end of 2007, the company counts 1,650 employees worldwide.
In Switzerland, about 700 people are employed on the Meyrin site. The Chopard Manufacture in Fleurier is provided with a staff of 130. The company has planned to continue with job creations for 2008.

Chopard Replica WatchesThe Chopard Group has planned to increase its manufacturing capacities and unite the brand’s vertically integrated production that comprisesmore than 40 different professions. Chopard has purchased new buildings and land in Geneva and Fleurier.

The Chopard watch and jewelery brand has greatly expanded in recent years. The growing demand suggested the group, owning two vertically integrated production sites in Switzerland and one in Germany, to enlarge its infrastructures in Geneva and Fleurier. Read the rest of this entry »

Chopard L.U.C Chrono One Chronograph Crowned with Three Patents

November 7th, 2008 by admin

chopard-luc-crono-oneWhat is the best way for a watch manufacture to celebrate the anniversary of its creation? The answer is simple – to introduce a remarkable timekeeping wonder. This is exactly what Chopard did to mark the 10th anniversary of the of Chopard Manufacture in Fleurier. The brand’s watchmakers developed the L.U.C Chrono One timepiece Read the rest of this entry »

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